How You Can Set Up Your Facebook Ads Manager Account Like A Pro

Hello, small business owners and budding brands! Does your business plan include reaching local customers or scaling your brand’s social media presence? If so, this guide to Facebook Advertising is here to make it simple for you.

Yes, this is your simple step-by-step guide to setting up Facebook Ads Manager like a true pro—no fluff, no confusion. We’ve spent years helping businesses like yours thrive in the social media world, and now it’s your turn. With our straightforward approach, you’ll be running ads that grow your business, reach your audience, and deliver measurable results in no time!

Step 1: Meet Facebook Business Manager

Think of Facebook Business Manager as the headquarters for your business on Facebook. It keeps everything—Pages, ad accounts, and permissions—in one neat place. And yes, it’s free to set up! All you need is a personal Facebook account to get started.

Steps to set up Business Manager:

1. Go to the Facebook Business Manager website.

2. Log in with your personal Facebook account.

3. Follow the on-screen instructions to create your Business Manager account by adding your business name and email address.

4. Once created, you can access your dashboard to manage everything in one spot.

Why you’ll love it:

• Manage everything in one spot.

• Easily share access with teammates or agencies.

• Keep personal and business activities separate. (No accidental meme posting!)

Step 2: Add Your Facebook Page

Your Facebook Page is the face of your business online. Linking it to Business Manager is super simple:

Steps to link your Page:

1. Head to Business Settings in your Business Manager account.

2. Click Pages under "Accounts."

3. Choose one of the following:

• Add a Page: Perfect if you already own one.

• Request Access: If the Page belongs to someone else.

• Create a New Page: Start fresh if you’re new to Facebook.

4. Follow the prompts, and you’re good to go.

And that’s it! Your Page is now part of your Business Manager family.

Step 3: Link Your Ad Account

Next up: Your Ad Account—this is where the magic happens. By linking your account, you’ll unlock the tools to create and manage ads.

Steps to link or create an Ad Account:

1. Go to Business Settings, then click Ad Accounts under "Accounts."

2. Choose from these options:

• Add an Ad Account: Link an existing one.

• Request Access: Use someone else’s ad account.

• Create a New Ad Account: Build one from scratch.

3. Fill in the required details like your business name, time zone, and currency.

Once done, you’re ready to start creating ads!

Step 4: Bring in Your Team

Running a business is a team effort, and Facebook makes it easy to collaborate securely.

Steps to add your team:

1. Go to Business Settings and click People under "Users."

2. Click Add People.

3. Enter the email addresses of your team members.

4. Assign roles:

• Admin: Full control.

• Employee: Limited access to specific tasks.

• For ad accounts, assign roles like Advertiser or Analyst to control access further.

5. Send the invitations, and your team members will get an email to accept and join.

Step 5: Sort Out Billing and Payments

To run ads, you’ll need to set up a payment method. Here’s how to get it done:

Steps to add billing information:

1. Go to Business Settings and select Payment Settings under "Payments."

2. Click Add Payment Method.

3. Enter your credit or debit card details or link another payment option like PayPal.

4. Set up spending limits to control your budget if needed.

With this step completed, you’re ready to fund your campaigns!

Step 6: Fine-Tune Your Notifications

Stay on top of important updates without overwhelming your inbox.

Steps to customise notifications:

1. Go to Business Settings and click Notifications under "Business Info."

2. Choose your preferred notification channels: email, in-app, or both.

3. Select the types of updates you want to receive, such as billing alerts or campaign performance notifications.

With notifications tailored to your needs, you can stay focused on what matters most.

Step 7: You’re Ready to Advertise!

Congratulations! With your account set up, you’re ready to create your first campaign and start reaching your audience.

Steps to launch your first ad campaign:

1. Open Ads Manager in your Business Manager account.

2. Click Create to start a new campaign.

3. Choose your campaign objective, like traffic, engagement, or conversions.

4. Set your audience, budget, and ad placements.

5. Design your ad by uploading visuals, writing compelling copy, and selecting a call-to-action.

6. Preview your ad and click Publish to go live!

You’re now officially advertising on Facebook. Do you feel like a pro?

Great work on setting up your Facebook Ads account! It might seem like a lot at first, but step by step, you’ve built a strong foundation for your campaigns. With time and practice, navigating Facebook Ads Manager will feel second nature.

If you ever feel stuck or need help mastering your Facebook Ads Manager, For The Love of Socials is here to further simplify the process. Talk to us and we’ll help businesses like yours not only create effective ads but also achieve meaningful growth and real results. Let’s work together to make your brand shine brighter than ever! 

Now go on, get creating—you’ve got this!