BECAUSE A BRAND THIS ESTABLISHED DESERVED A PRESENCE THAT MATCHED ITS REPUTATION
Coriander Leaf had years of story, a loyal dining following, and a new outpost at Singapore Polo Club ready to be discovered.
What they were missing was a content production process that could put any of it in front of an audience.
This is what For the Love of Socials was brought in to build.
RESEARCH & IDEATION
VIDEOGRAPHY &
ON-LOCATION FILMING
POST-PRODUCTION EDITING
BEFORE WE MET
Coriander Leaf had been one of Singapore's most established F&B brands for years, built on a reputation for quality food, a distinct atmosphere, and a heritage that speaks for itself.
What they didn't have was a social media content creation process to match. They had photos but what they were missing was professional reels, restaurant video content, and a consistent approach to F&B content creation that could actually do the brand justice.
For an F&B brand in one of Singapore's most competitive dining markets, that gap was costing them visibility.
AFTER THE FTLOS EFFECT
Coriander Leaf now had professional content production partner: a team that could research, produce, film, and edit professional videos for their restaurant at the standard the brand had always operated at.
For The Love of Socials came in with a video-first production approach, detailed content research, ideation, and a clear plan for what to capture in their restaurant.
HERE’S WHAT WE BUILT TOGETHER
Not content for the sake of a feed.
Restaurant video content and social media production built to close the gap between a brand's real quality and what people were actually seeing online.
A Reels-first video production process
We built the content production process Coriander Leaf had never had: a research and ideation phase before any filming began, a 2 hours on-location videography session designed to capture as much usable footage as possible, and post-production editing that gave every Reel the pacing, captions, and look that Instagram rewards.
People-first content:
the chef, the founder, the story behind the kitchen.
In today's social media landscape, people don't just choose a restaurant for the food. They choose it because they feel connected to the people behind it. We built a content pillar specifically around the humans at the heart of Coriander Leaf: behind-the-scenes footage, interview-style content with the founder and chef, and real moments that showed who the brand actually was. This kind of content builds trust in a way that dish photography never can.
A visual approach that gave the brand's story room to breathe.
Legacy brands often have the richest stories and the least content showing them.
We created space for Coriander Leaf's history, craft, and personality to come through on screen. Not through polished promotional videos, but through authentic, character-driven content that felt native to the platform and true to the brand.
Drink content that made people want to be there.
Some of the most scroll-stopping content for a restaurant isn't about the food at all. We produced a dedicated content pillar around Coriander Leaf's mocktail and cocktail craft: close-up reels that captured the pour, the colour, the garnish, the finishing touch. Content designed not to inform, but to create desire. Drink content done well sells an experience before the guest has even walked through the door.
PROFESSIONAL VIDEO CONTENT LIBRARY
Coriander Leaf came to FTLOS without a content production process. They left with one and a library to go with it.
Edited video footage and photos they could return to, repurpose, and build on across future campaigns. A bank of professional visual assets that didn't expire after one post. And a production framework they could repeat every time they needed fresh content without starting from scratch.
For a brand that had never invested in content, the output wasn't just a handful of videos. It was the beginning of a proper content library: the kind that gives a social media presence staying power instead of a one-week spike.
The food had always been worth the visit.
Now the content is worth the click.
Want restaurant video content like these for your brand?
Let's talk about what's possible for your brand.
THINKING ABOUT SOCIAL MEDIA REELS & VIDEOGRAPHY FOR YOUR RESTAURANT IN SINGAPORE?
Here's what most brands ask us before they get started.
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Social media content creation for restaurants in Singapore covers the full production process: research and content planning, on-location filming, and post-production editing. At For The Love of Socials, our content creation package includes a pre-session brief to plan what to capture, a two-hour professional videography session at your venue, and full editing with on-screen captions delivered as ready-to-post Reels and social video content. It is designed for restaurant owners who manage their own posting or work with a separate social media team and need the production layer handled properly.
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After every content creation session, you receive a set of edited Reels and video content ready to post, along with edited footage and photos you can return to, repurpose, and build on across future campaigns.
The goal is not just to produce a few pieces of content for the week. It is to give your brand a proper visual asset library: professional, edited material that you own and can keep using long after the session is done.
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The most direct way to get professional Reels produced for your restaurant in Singapore is to book a dedicated social media content production session with a team that understands the F&B space. At FTLOS, our restaurant Reels production process starts with a research and ideation phase before any filming begins. We film on-location for two hours and deliver fully edited, platform-native videos ready to post. You get professional food and beverage video content without handing over your entire social media account.
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A content creation package covers production only: research, filming, and editing. The finished content is handed back to you to post and manage however you choose. Full social media management covers the complete operation, from strategy and content creation through to scheduling, community management, and reporting. At For The Love of Socials, we offer both. Our content creation package starts at SGD$700 per session for brands that need the production layer only. For brands that want end-to-end social media management, our Social Butterfly package starts at SGD$1,800 per month and our Busy Bee package starts at SGD$2,500 per month, both built specifically for F&B and hospitality brands in Singapore.
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Social media videography and content production for F&B brands in Singapore varies. At FTLOS, packages starts from SGD$700 per session for a standalone production package.
This includes research and planning, two hours of on-location filming, and full post-production editing. For restaurants, cafes, and bars that need professional food and beverage video content without committing to full account management, this is the most cost-effective entry point into professional social media content production in Singapore.
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Yes! Our F&B content creation and filming service covers the full hospitality spectrum: restaurants, cafes, bars, and multi-outlet brands.
Bar and cafe Reel production follows the same process as restaurant content creation: a pre-session brief, on-location filming, and post-production editing tailored to the venue's personality and brand. Whether you run a standalone cafe, a cocktail bar, or an established multi-location hospitality brand, the content is always built around your specific space and story.