The Essential Types of Content EVERY Social Media Account Needs
Creating a social media account is easy, but making it a success? That takes a content strategy!
To truly connect with your audience and achieve your goals, it's important to share different types of content that meet people where they are in their journey with your brand.
At For the Love of Socials, we believe in a balanced approach that not only hooks your audience but also guides them from being casual scrollers to loyal customers.
Scroll to learn more about the types of content every account needs!
What is ‘The Content Funnel’?
Let’s break down the concept of the content funnel.
It is essentially the path your audience follows, starting from when they first discover your brand to when they’re ready to take action, such as making a purchase from your site. The funnel has three stages: top (awareness), middle (nurture), and bottom (convert). Each stage needs different types of content to keep people moving forward:
1. Top of Funnel Content (Awareness)
At the top of the funnel, your main goal is to get noticed.
This is the stage where you introduce your brand to people who might not yet know you. The content you share here should grab attention, create interest, and encourage people to discover more about what you do.
What to Post:
Short reels: create quick, engaging videos that are fun, informative and interesting. These can be about industry trends, tips, or behind-the-scenes glimpses of your brand.
Educational blog posts: write about topics your audience cares about and resonates with. These posts should answer questions, provide insights, or solve common problems in your industry.
Infographics: These are great for breaking down complex information into something visual and easy to understand. Plus, they’re super shareable!
2. Middle of Funnel Content (Nurture)
Once you’ve caught someone’s attention, the next step is to build a relationship.
This is where you start to provide more in-depth content that helps your audience see the value in what you offer. It’s about showing that your brand is trustworthy and has something worthwhile to offer.
What to Post:
How-to guides: Create content that helps your audience do something better or learn something new. This can be in the form of tutorials, step-by-step guides, or how-to videos.
Case studies: Share real stories and testimonials that show how your product or service has improved customers' lives. This helps build credibility and trust.
Webinars: Host live or recorded sessions where you dive deeper into topics that matter to your audience. Webinars and live Q&As are a great way to educate and engage directly with your followers.
Example: A ‘how to’ guide that walks your audience through using your product in a practical way can help them see its value and build trust in your brand.
3. Bottom of Funnel Content (Convert)
At the bottom of the funnel, it’s all about encouraging your audience to take the next step. This is where you focus on converting those engaged followers into customers! The content here should be clear and persuasive and make it easy for your audience to make a decision.
What to Post:
Product demos: show your product in action, highlighting how it solves your audience’s problems and meets their needs.
Testimonials: share reviews or stories from satisfied customers. Testimonials are powerful because they provide social proof that your product or service works.
Promotions: Offer special deals or discounts to create a sense of urgency and encourage your audience to take action now.
Example: A post featuring a limited-time offer, along with a glowing testimonial, can help convince your followers that now is the time to buy!
Building a Well-Rounded Content Strategy
To be successful on social media, it’s important to mix it up. A well-rounded content strategy that includes all three stages of the funnel (awareness, nurture, and conversion) ensures you connect with your audience at every step of their journey with your brand.
Each type of content plays a role in moving people from discovering your brand to becoming loyal customers.
At For the Love of Socials, we’re here to help you develop a content strategy that REALLY works. Whether you’re just starting or looking to fine-tune your strategy, our job is to support you every step of the way.
Reach out to us today, and let’s work together to take your social media marketing from ‘meh’ to incredible! 💖
