Creating a social media account is easy, but making it a success? That takes a content strategy! To truly connect with your audience and achieve your goals, it's important to share different types of content that meet people where they are in their journey with your brand.

We’ve been supporting Reality Rift with their content creation since May, and have loved showcasing their gaming location… with a few viral videos along the way.

Engagement. You hear that word everywhere, especially when you’re online reading about how to get your business’s socials noticed. But how exactly are you supposed to get that all-powerful engagement?

As For The Love of Socials grew, I knew it was time to bring on some help. Enter Syada, my first full-time employee!

We’ve reached a special milestone: 365 days of For the Love of Socials. That’s right, we’ve officially been in business for a whole year!

Small business owners, you’re busy. We totally get it. We are too. We know what it feels like to have the constant stream of thought running through your head. Check out our favorite social media tools that have freed up a whoooole lot of space on our calendars.

Ever since TikTok swept the world by storm, one thing has become very clear: Video content is king. If you’ve been hesitant about jumping on the video train for your small business because you’re worried it means learning choreographed dances or elaborate lip-syncing, you can rest easy.

We have a special spot in our hearts for The Tack Shop, our very first client. We’ve been working together for almost a year, and have helped to grow them into the biggest equestrian retail account in Singapore

If you’re as ready to dive head-first into summer as we are, you’ve probably started to think about how your business is going to run while you’re enjoying summer (aka shorter) hours. You’ve got most of your processes in place, but what about your socials?

CTAs are designed to make your potential client take action. In other words, it’s lighting a fire under them to get them to the next stage of your sales funnel. Before you write your next round of captions, plan out the kind of CTAs you need, and how you’re going to get your followers to convert.

If you’re DIY-ing your business’ social media, you’ve been told that you need a social media strategy… Even if you’re not 100% sure what it is, or why you need it. A social media strategy isn’t just about posting a certain kind of content at a specific time, and crossing your fingers (and a couple of toes) that it goes viral…

In the eternally evolving world of social media, which has seen an upswing in paid ads and continuous platform changes, organic growth has some consistent strategies that can be in place for both the short and long haul. Some of our favourites? We thought you’d never ask!

Are you struggling to balance running your business and keeping up with the latest social media trends? Are your hashtags feeling more like hash browns—overcooked and a little stale? Fear not, because today, we're talking about the five signs that say yes, you need a qualified social media manager.

One of the most common questions we get asked the most at For The Love of Socials is “How often should I post on social media? And while you know we live and breathe social media, our answer might surprise you!