Creating a social media account is easy, but making it a success? That takes a content strategy! To truly connect with your audience and achieve your goals, it's important to share different types of content that meet people where they are in their journey with your brand.

In today's world, having a strong social media presence is a must. Here’s why handing over your social media management to the pros can be the game-changer you need.

Are you a business owner tired of investing countless hours and energy into growing your online presence organically and seeing very little engagement in return, DESPITE a solid social media strategy? Read on for our advice!

Meta has announced a MAJOR update - and it’s shaking things up.

Although it’s not yet live in Asia (don’t panic!) it’s important to know how this change will affect you and your business’s online presence. Read on to find out more…

We are all for getting out of your comfort zone here at FTLOS. While the trend of faceless reels have taken over our feeds, let's pause and consider their potentially negative impact on your brand image…

We’ve been supporting Reality Rift with their content creation since May, and have loved showcasing their gaming location… with a few viral videos along the way.

Engagement. You hear that word everywhere, especially when you’re online reading about how to get your business’s socials noticed. But how exactly are you supposed to get that all-powerful engagement?

As For The Love of Socials grew, I knew it was time to bring on some help. Enter Syada, my first full-time employee!

We’ve reached a special milestone: 365 days of For the Love of Socials. That’s right, we’ve officially been in business for a whole year!

Small business owners, you’re busy. We totally get it. We are too. We know what it feels like to have the constant stream of thought running through your head. Check out our favorite social media tools that have freed up a whoooole lot of space on our calendars.

Ever since TikTok swept the world by storm, one thing has become very clear: Video content is king. If you’ve been hesitant about jumping on the video train for your small business because you’re worried it means learning choreographed dances or elaborate lip-syncing, you can rest easy.

We have a special spot in our hearts for The Tack Shop, our very first client. We’ve been working together for almost a year, and have helped to grow them into the biggest equestrian retail account in Singapore

Get ready social media users; you’re going to be seeing a lot more blue checks beside your favourite creator’s accounts. Why’s that? Account holders in Singapore can now get in on the Meta Verified action.

There’s a new kid in town in the social media world, and Threads is making friends fast. Over 100 million users have signed up since its launch on July 05, and demand doesn’t seem to be slowing down.

If you’re as ready to dive head-first into summer as we are, you’ve probably started to think about how your business is going to run while you’re enjoying summer (aka shorter) hours. You’ve got most of your processes in place, but what about your socials?

CTAs are designed to make your potential client take action. In other words, it’s lighting a fire under them to get them to the next stage of your sales funnel. Before you write your next round of captions, plan out the kind of CTAs you need, and how you’re going to get your followers to convert.

If you’re DIY-ing your business’ social media, you’ve been told that you need a social media strategy… Even if you’re not 100% sure what it is, or why you need it. A social media strategy isn’t just about posting a certain kind of content at a specific time, and crossing your fingers (and a couple of toes) that it goes viral…

If you’re looking for a game-changing way to create content, we have a tip for you: Batch Creation. This means that with some planning, you can hammer out a full month’s worth of reels, and you can leave the reel procrastination behind. Ready to create a month of on-brand reels aimed at your ideal audience? Let’s get it done!

You’ve made your account, you’ve chosen a username, and now you have to create your Instagram profile bio for your business. If you find yourself staring at a blank page, wondering what exactly you should say, or how you should say it, we can help you out.