How To Optimize Your Instagram Profile Bio For Your Business
You’ve made your account, you’ve chosen a username, and now you have to create your Instagram profile bio for your business. If you find yourself staring at a blank page, wondering what exactly you should say, or how you should say it, we can help you out. Your Instagram profile is like a digital shopfront; you need to get them interested and stay around to shop your feed.
Use Keywords in Your Instagram Name
The ability to search by keywords is a big win for businesses. This lets followers find accounts that relate to keywords by their captions, bio, or username. Keep in mind, user names are limited to 30 characters, and can only be changed every 14 days.
Keep It Brief
And by that, we mean your profile. People like to skim, so break your profile into bite-sized chunks. Not long paragraphs, or run-on sentences, please. Use emojis to keep the word count down, and act as natural section headers. Make sure to use keywords, but keep it readable, keywords stuffing is not a good look. Use those 150 characters strategically.
Show Them Your Good Side
Profile highlights are often overlooked, but are a great way to showcase your best work, FAQs, or services. Use branded highlight covers, and keyword-rich descriptors. Don’t go overboard with highlights, as they can easily get lost in the shuffle.
Create a Cohesive Feed
While the purely-aesthetic feeds of the 2010s are gone, it’s important to give your feed a cohesive feel. Think of it like inviting your followers into a shop or office. It doesn’t need to be immaculate, but it always feels more professional if an environment is pulled together. Infuse your feed with your brand colours, keep fonts consistent, and play around with photos, graphics, and carousels.
Add a Link to Your Website or Landing Page
Instagram is a great way to take warm leads to your website or landing page for them to learn more about what you do, and how you can help them. Make it easy for them to find you by linking your page in your bio. Ideally, your site address and username share similar keywords.
Get Some Outside Help
It can be hard to look at our businesses objectively and understand what to say about them.
Luckily, For The Love of Socials can help. Our Social Strategy package is a 60-minute power hour that elevates your approach to social media. Our detailed summary and analysis will help you understand what you need to do to create a bigger impact on your social media.
Don’t worry, we don’t make you figure it out yourself, we’ll give you actionable tips that make it easy to upgrade your profile and content.